Years ago as I was using both henna and shampoo bars I had the thought: What if I could put the henna IN the shampoo bar? It took a good bit of experimenting, but I finally did it! And that's how Southland Soap came into existence. This is a gentle, conditioning shampoo that can actually add some color if you leave the lather on while you finish your shower. Don't want any color? Simply lather and rinse as usual. Safe to use even with chemically colored or permed hair. For those who've loved Options or Radiant in the past, this bar contains an amount of henna between those. We find it gives a better shampoo experience that way while still giving you some color if you want it. I have seen hair regrowth in myself, my family and some customer reports using the Red. I think it's because this shampoo is so gentle it allows your scalp to return to health (baldness is not a sign of health!). 3 oz. bar (equivalent to about 16 oz. of liquid shampoo). Your choice of Gold (Blonde), Red or Brunette. INGREDIENTS: Henna/Cassia/and or Indigo,Coconut Oil, Palm Oil, Safflower Oil, Glycerine (kosher, of vegetable origin), Purified Water, Sodium Hydroxide (saponifying agent), Sorbitol (moisturizer), Sorbitan Oleate (emulsifier) and Soybean Protein (conditioner), citric acid (pH balancing), salt (chelating), essential oil (either orange or patchouli, depending on your choice above).